Pinterest for Business

Studio Notes

1. I️ launched new art today: Shop the collection here.

   

2. What I’m Listening to: This podcast interview with Donald Miller, the author of Building a Story Brand. He has very interesting insights on building a brand and selling to your customer. (I️ need to add his book to my reading list).

3. What I’m Reading: My friend Blair Staky’s new website. Knitting, fashion, art - count me in!

4. Fun Design Find: I️ discovered a new-to-me interior designer, and her style is speaking my language this week. I️ find looking at designers vs. other artists gives me so much inspiration! Who are your favorites?

5. What I’m Noticing: If you love White Lotus then you’ll love this collab! Here are a few of my favorite items.

   

   credit: Banana Republic Site

6. What I’m Into:

   

   1. Some embroidery-inspired finds! Check out the collection.

   2. Also - My new scarf by my friend Wells of Shop Swells. (P.S. she let me take over her office lease when she moved to Mississippi, so we really love her!)

      

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From my camera roll: a close up of a painting, a snapshot from Alexandra Reed's studio, new notebooks, new magazine, Pinterest find, amazing walls

Hello Creatives,

Ring, ring—your cheugy past self is calling. Time to take a little trip down memory lane, back to the early 2000s, when your Pinterest boards were stacked with dream wedding inspo (that now makes you cringe), an endless archive of recipes you never actually made, and, of course, a “hair goals” board featuring way too many variations of The Rachel.

So why am I making you revisit this chaotic yet iconic era? Because Pinterest is back, baby! Or better yet—it never really left.

I know what you’re thinking when you hear the word Pinterest: Isn’t it outdated? Does anyone still use it? Is it even relevant anymore?

Well, here’s something that might surprise you: Last year, my art gallery saw the most organic traffic come directly from Pinterest —most of it from pins I shared five years ago.

Let that sink in. Five years ago.

Pinterest isn’t just still relevant—it’s a game changer for artists, creatives, designers, and product-based businesses. And today, I’m going to show you exactly how to use it to grow your brand.

Side note: I spent way too long trying to track down my old personal Pinterest account. I made it in middle school, and my profile picture was a sweaty post-run selfie from The Color Run—remember those? Nothing like inhaling rainbow dust while gasping for air during a 5K.

My boards? A collection of terrible fashion choices, regrettable haircuts, cringe-worthy quotes, and just about everything that would make me want to delete my digital footprint today. One thing I didn’t have? A wedding board. My planner was shocked to learn that I had no pre-planned vision. Turns out, past me was more focused on neon tutus and inspirational song lyrics than floral arrangements and table settings - yikes…

First, Why Should You Even Care About Pinterest?

Most importantly, Pinterest is not a social media platform—it’s an SEO platform. And here’s why that matters:

• Pinterest has one of the longest content lifespans—a pin can drive traffic for months compared to Instagram’s hours.

• Unlike Instagram, Pinterest actually wants you to leave the platform. It’s built to drive users directly to your website, making it one of the best platforms for conversions.

• People use Pinterest with buying intent. It’s a top search engine for home decor, creative inspiration, and design projects—prime real estate for artists and product-based businesses.

Of course, no platform is perfect, so let’s talk about the downsides:

• You have to pin a lot. But I’ll show you a system that takes less time than what you spent on Instagram yesterday.

• SEO takes time. Unlike social media, where content can go viral instantly, Pinterest growth is a long game—expect to see results in 3-6 months instead of 3-6 seconds.

That’s pretty much it. Otherwise, it’s one of the most powerful (and underutilized) tools for artists and creatives.

How to Actually Use Pinterest to Grow Your Business

Now that you’re paying attention, let’s get into the strategy.

I’ll be covering:

• How to schedule your pins (for free) so you can grow your Pinterest with less than an hour a week.

• The actual sales results I’ve seen from Pinterest.

• Whether or not Pinterest ads are worth it.

• How to optimize your profile for SEO and reach the right audience.

If you’re ready to stop relying solely on Instagram and start leveraging Pinterest for long-term growth, keep reading.